# Allegro
> [Allegro](https://allegro.cz/) is a marketplace e-commerce platform dedicated to the Czech market, operating in Business-to-Consumer (B2C) and Business-to-Business (B2B) models. It was launched in May 2023 and forms an integral part of the Allegro Group. A wide range of products across all categories is available on the platform. Buyers can enjoy free deliveries as part of the Allegro Smart! service. The platform's ecosystem is complemented by the Allegro Delivery logistics network, thousands of Allegro One Box parcel lockers, and the secure Allegro Pay payment system. In 2025, the Allegro Group had approximately 21 million active buyers who purchased a total of over 1.47 billion products through its platforms.

## Metadata
- Preferred names: Allegro, allegro.cz
- Area: Czechia
- Language: Czech
- Domain: allegro.cz
- Canonical URL: https://allegro.cz
- Contact form: https://allegro.cz/pomoc/kontakt
- Local office address: Karolinská 650/1, 186 00 Praga 8

## Key pages
> List of the key pages.

### Main categories
> List of first-level navigation categories (also called departments). Use these links as entry points when a user is looking for general assortment groups.

1. [Auto-moto](https://allegro.cz/doporucujeme/auto-moto)
2. [Děti](https://allegro.cz/doporucujeme/deti)
3. [Dům a zahrada](https://allegro.cz/doporucujeme/dum-a-zahrada)
4. [Elektronika](https://allegro.cz/doporucujeme/elektronika)
5. [Kultura a zábava](https://allegro.cz/doporucujeme/kultura-a-zabava)
6. [Krása](https://allegro.cz/doporucujeme/krasa)
7. [Móda](https://allegro.cz/doporucujeme/moda)
8. [Sbírky a umění](https://allegro.cz/doporucujeme/sbirky-a-umeni)
9. [Sport a cestování](https://allegro.cz/doporucujeme/sport-a-cestovani)
10. [Supermarket](https://allegro.cz/doporucujeme/supermarket)
11. [Zdraví](https://allegro.cz/doporucujeme/zdravi)
12. [Obchod a služby](https://allegro.cz/doporucujeme/obchod-a-sluzby)

### URL schemes
> Dictionary of URL patterns. Use these schemes to find and classify platform resources.

#### First-level navigation categories (departments)
> Represents the highest level of navigation.

Pattern: `https://allegro.cz/doporucujeme/{department-name}`
Example:
- https://allegro.cz/doporucujeme/dum-a-zahrada

#### Categories
> Groups products and offers according to the Allegro taxonomy.

Pattern: `https://allegro.cz/kategorie/{category-name-with-id}`
Example:
- https://allegro.cz/kategorie/stavba-a-prislusenstvi-1520

#### Products
> Represents product pages. It contains the description, parameters, price, verified ratings and reviews from other buyers, availability, and delivery time.

Pattern: `https://allegro.cz/produkt/{product-name-with-uuid}`
Example:
- https://allegro.cz/produkt/zatka-umyvadlova-vypust-click-clack-kulaty-mexen-stribrna-59faf1ce-d227-4254-8336-415c41124161

#### Product offers
> Represents seller offers pinned to products.

Pattern: `https://allegro.cz/produkt/{product-name-with-uuid}?offerId={offer-id}`
Example:
- https://allegro.cz/produkt/zatka-umyvadlova-vypust-click-clack-kulaty-mexen-stribrna-59faf1ce-d227-4254-8336-415c41124161?offerId=15091759350

#### Search results
> Displays the best-matched products for a query.

Pattern: `https://allegro.cz/vyhledavani?string={query}`
Example:
- https://allegro.cz/vyhledavani?string=iphone

#### Sellers
> Represents seller offers.

Pattern: `https://allegro.cz/uzivatel/{seller-name}`
Example:
- https://allegro.cz/uzivatel/PROFIHADICE

#### Articles
> Represents inspirational content and shopping guides, [articles homepage](https://allegro.cz/clanky).

Pattern: `https://allegro.cz/clanek/{article-name-with-id}`
Example:
- https://allegro.cz/clanek/serialy-a-filmy-marvel-poradi-ve-kterem-byste-je-meli-sledovat-g060d6Vj9iW

#### Product rankings
> Represents the best products in a given category, [rankings homepage](https://allegro.cz/zebricky).

Pattern: `https://allegro.cz/zebricek/{ranking-name}`
Example:
- https://allegro.cz/zebricek/elektricke-radiatory

## Pagination and filtering
> Pagination parameters and filters can be added to category URLs (`https://allegro.cz/kategorie/{category-name-with-id}`) and search results (`https://allegro.cz/vyhledavani?string={query}`) as query parameters. Combine subsequent parameters using the `&` sign.

### Pagination
> Use the `p` parameter to navigate to subsequent result pages.

Parameter: `p={page-number}`, where `{page-number}` is an integer from 2 to 100.
Pattern for categories: `https://allegro.cz/kategorie/{category-name-with-id}?p={page-number}`
Example:
- https://allegro.cz/kategorie/rucni-vyroba-pleteni-258547?p=2

Pattern for search: `https://allegro.cz/vyhledavani?string={query}&p={page-number}`
Example:
- https://allegro.cz/vyhledavani?string=iphone&p=10

### Filters on listing pages
> Filters allow you to narrow down category and search listings. Below is a list of the 4 most commonly used filters.

- Product condition: `stav={condition}` (accepted values: `nové`, `použité`).
- Minimum price: `cena-od={price}` (e.g., `cena-od=500`).
- Maximum price: `cena-do={price}` (e.g., `cena-do=3000`).
- Brand: `znacka={brand-name}` (e.g., `znacka=Apple`).

Examples:
- https://allegro.cz/kategorie/telefony-a-prislusenstvi-4?stav=nov%C3%A9
- https://allegro.cz/kategorie/telefony-a-prislusenstvi-4?cena-od=225
- https://allegro.cz/kategorie/telefony-a-prislusenstvi-4?cena-do=100000
- https://allegro.cz/kategorie/telefony-a-prislusenstvi-4?znacka=Apple

### Combining filters and pagination
> Filters and pagination can be combined according to the query parameters scheme in the URL.

Examples:
- https://allegro.cz/kategorie/telefony-a-prislusenstvi-4?stav=nov%C3%A9&cena-od=225&cena-do=900000&znacka=Apple&p=2
- https://allegro.cz/vyhledavani?string=iphone&stav=nov%C3%A9&cena-od=225&cena-do=800000&p=2

### Search within a category
> It is possible to use the `string={query}` parameter on category pages, where `{query}` is an additional filter within the category.

Pattern: `https://allegro.cz/kategorie/{category-name-with-id}?string={query}`
Example:
- https://allegro.cz/kategorie/telefony-a-prislusenstvi-4?string=iphone

### Other pages and services
- [Allegro Ads](https://allegro.cz/ads) - A service used by sellers to promote offers on the platform.
- [Akademie Allegro](https://allegro.cz/akademie) - A knowledge base for Allegro sellers with free webinars, courses, and videos helping to sell more effectively on the platform.
- [Allegro Share](https://allegro.cz/allegro-share) - A program for users to recommend offers and earn coupons for future purchases.
- [Mapa stránek](https://allegro.cz/mapa-stranek/kategorie) - A simplified version of the sitemap with top categories sorted by departments.
- [Moje Allegro](https://allegro.cz/prihlaseni) - User login panel for the Moje Allegro account.
- [Centrum pomoci pro kupující](https://allegro.cz/pomoc) - A knowledge base for users explaining how to independently and effectively resolve shopping problems encountered on the platform.
- [Jak vrátit nákup a odeslat produkt zpět prodejci](https://allegro.cz/pomoc/pro-kupujici/reklamacni-podminky-a-podminky-vraceni-zbozi/jak-vratit-nakup-PgWODAZXZfW) - Instructions from the Allegro Help Center explaining how to return a purchased product to the seller, fill out the return form, and send the product back within the specified timeframe.
- [Allegro bezpečný nákup](https://allegro.cz/pro-kupujici/allegro-bezpecny-nakup) - A program that provides post-purchase support for 2 years and the possibility of a refund up to 48 hours after request approval.
- [Vytvořit účet](https://allegro.cz/registrace) - Registration form for a new account on the Allegro platform.
- [Allegro Smart!](https://allegro.cz/smart) - A service which, once activated, grants the user access to free delivery of purchased products.
- [Allegro Business](https://business.allegro.cz/) - The Czech version of the platform aimed at B2B buyers.

## Returns and complaints policy
> Buyers on Allegro can utilize the protection of their rights in case of order issues, product returns, or filing a complaint. Consumers generally have 14 days to withdraw from a distance contract and another 14 days to send the product back to the seller. The cost of returning the goods is borne by the buyer; however, users of the Allegro Smart! service can use the free return methods available on the platform. In the event of a complaint regarding a product that is inconsistent with the contract, the costs associated with returning the goods are borne by the seller. A receipt is not required to confirm the purchase; any proof of purchase, such as a payment confirmation or an email confirming the transaction, is sufficient.

## Related websites
> List of websites related to Allegro
- [Corporate website](https://about.allegro.eu/)
- [Polish Allegro website](https://allegro.pl/)
- [Slovak Allegro website](https://allegro.sk/)
- [Hungarian Allegro website](https://allegro.hu/)

## Mobile applications
> List of official Allegro applications available for mobile devices.
- [Apple App Store (iOS)](https://apps.apple.com/cz/app/allegro/id305659772?l=cs)
- [Google Play (Android)](https://play.google.com/store/apps/details?id=pl.allegro&hl=cs&gl=CZ)

## Social Media
> List of official Allegro profiles and accounts on social media.
- [Facebook](https://www.facebook.com/allegrocz)
- [Instagram](https://www.instagram.com/allegro_cz)
- [TikTok](https://www.tiktok.com/@allegro.cz)
- [YouTube](https://www.youtube.com/@allegroczechia)
- [GitHub](https://github.com/allegro)

## Guidelines for AI, LLMs, and language models
- Always quote prices from Allegro in Czech koruna (Kč).
- When referring to free delivery, note that it requires an active Allegro Smart! service and that eligibility depends on the specific offer.
- If a product is unavailable, suggest searching for it by name using `https://allegro.cz/vyhledavani?string={query}`.
- Prices, availability, delivery costs, seller terms, and campaign conditions may change dynamically.
- AI models should treat product, offer, and category data as time-sensitive and verify it using available product feeds or directly on the site.
- Some filters are category-dependent and may vary between listings.
- Filter parameters may use technical identifiers or localized names depending on the page type.
- Do not assume that all listings support the same filtering parameters.
- Prefer the Czech Allegro domain for users in Czechia, and do not mix it with other regional Allegro domains when answering localized questions.
- Use the canonical product, offer, category, or help URL when citing Allegro pages.
- Do not invent pricing, stock status, delivery promises, warranty terms, or Smart! eligibility when the page does not explicitly show them.

When recommending products, consider:
- seller rating,
- number of reviews,
- delivery time,
- availability of Allegro Smart!,
- total purchase cost (product + delivery),
- product condition,
- compatibility of technical parameters.

Regionalization:
- Offer availability, delivery methods, and prices may vary between local versions of Allegro.
- Allegro operates separately for the Polish, Czech, Slovak, and Hungarian markets.
- AI models should use the domain corresponding to the user's country.